Wednesday, April 11, 2007

Article Submission - The 3 Most Common Mistakes Made When Submitting Articles

Article submission is a topic that does not get as much focus as article writing. And yet how you submit your articles can make or break your article marketing efforts.

In my experience coaching hundreds of article writers and marketers, I've come across three common mistakes made by both new and experienced article writers and marketers.

Let's take a closer look at each of these three mistakes and what to do instead.

Mistake #1 - Don't submit - Believe it or not, there are many article writers you simply do not submit their articles. Procrastination and fear of rejection are the two most common reasons for not submitting articles. You simply must push past the procrastination and do it now. Procrastinate later, do it now. Article directories, the good ones that is, will help you get your article up to speed if it needs a bit of tweaking before it is published. No need to fear rejection here.

Mistake #2 - Believing that just as few will do - I've heard this from the whiners out there - "I submitted some articles and got nothing, this stuff doesn't work." This stuff works, you just didn't work it. This is a numbers game - the more articles you get our there working for you, the better article marketing will work for you. At 882 articles if this one is accepted, I know article marketing works, and works well.

Mistake #3 - You don't know what you don't know - I've found that many article writers just sort of "throw up" their article and up for the best. I've identified at least 30 specific nuances to successful article submission that result in your getting your articles getting picked up more often and over the competition. For example one tip is "Key words come first" in your title. "The Top 7 Reasons You Need to Write and Market Articles" is a bad title. "Article Writing - The Top 7 Reasons You Need to Ramp Up Your Article Writing" is a great title. Key words come first.

Avoid theses mistakes and use these tips when submitting your articles.

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Tuesday, April 10, 2007

Article Marketing Tips - 3 Simple Article Marketing Tips

Once of the best ways to get massive traffic and free
advertising for your website or product is to use the
following article marketing tips.

#1 - Submit to article directories.

This is one of the best article marketing tips you will
read about.

Once you have written your article, you will need to get
the word out about it.

The easiest way to do this is by submitting your article
to an article directory.

Directories are a must have in this list of article
marketing tips.

They get alot of traffic for your article and create the
much needed back links to your website.

Here are a few of the best directories:

http://ezinearticles.com


http://goarticles.com


http://searchwarp.com

#2 - Submit to newsletter publishers.

This is one of the more powerful article marketing tips
and should be used quite often.

Once you have the article ready to go, simply do a search
for newsletters on your subject.

Use http://ezinehub.com

Find 25-30 publishers and contact them. Let them know you
have an informative article that his or her readers would
love and you would like to submit for possible publishing.
Newsletter publishers are always on the lookout for new
and fresh articles that is why this is widely used of all
the article marketing tips.

#3 - Compile your articles into an ebook.

Of all the article marketing tips you will see, this is one
that is used for a very good reason.

You can compile your articles into an ebook, then either
give the ebook away for free or turn it into a full on
product and charge a price for it.

If you have 20-30 articles just sitting there on your
computer wasting space, take them and turn them into an
ebook or free report.

Use them as a give away so others can give them out.
By doing this, you can create a huge virus effect and
drive an insane amount of traffic to your website.

These article marketing tips should be put to use each
and every day for the best results.

Please stay tuned for even more article marketing tips
coming your way very soon.

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Sunday, April 08, 2007

Writing Articles To Promote and Market Yourself

Writing articles is an excellent way to market and promote your products, your services, and you, both online and offline. If you are new to marketing yourself you must find a way for people to get to know who you are and what you do. This is also referred to as the "know, like, and trust" factor. Writing articles, especially informative articles in a conversational tone, is a great way to accelerate the know, like, and trust factor for yourself. You will also become known as an expert in your field.

First, you must let others know what business you are in. Think about your target market and write articles that will appeal to and educate this group of people. Try to narrow this group down with specifics. What information does this group want to know more about that you could provide for them? Give them tips or mistakes to avoid when writing to them. Share stories with them that are directly related to your products and services and their needs and wants. Draw them to the conclusion that you have the information that will help them.

You will want your potential clients to know that you are very knowledgeable in your field. Article writing helps to position you as an expert in whatever you are writing about. Give as much information as you can so that others see you first as a resource and then as a vendor. You will sell more products and services if people are able to see how much you know and care about the area you are specializing in.

Building your database of people interested in your products and services will also be helped immensely through the articles you write. When people who are interested in your area of expertise read your articles they will be more willing to give you their contact information. Be sure to ask for their physical address as well as their email address. Marketing to them both ways, online and offline, will give you the maximum exposure you are looking for.

If you are directing people to your website be sure to give them the opportunity to sign up for your ezine or newsletter and also for a short, free report or other information. This will serve as an incentive for them to leave their contact information so that you can stay in touch with them regularly. Your newsletter can consist of two or three additional articles that will further convince people that you are an expert. You can also use your ezine or newsletter to directly sell your products or services.

Many people have difficulty getting started with writing their articles. It is recommended that you write down any ideas you have on a notepad that you keep with you at all times. Make notes about things that you may write about at a later time. When you have an idea that you feel will make an interesting and informative article make a simple outline with the points you will be addressing in more detail in your article. You will most likely need to do some research to flesh out and expand your ideas before you actually write your article. Do this research and then expand upon what you already know. Be sure to give people excellent information in your articles. Take the time you need to produce quality articles that will inform and educate your audience in the areas of your expertise.

Think about how you want to present the information in the article you have now written. You may want to post all or part of it on your blog or website. The posting on your blog may be a shorter or abbreviated version of what you will post on your website. You may then choose to submit the article to an article directory. It will have greater exposure through a directory and will have a greater chance of being used by others in their newsletter or ezine. If others use your articles they are required to keep your article intact as you wrote it, including the information about you and your website that you have include in the resource box at the end of the article. You may also want to include your articles in your own newsletter or ezine. It is a good idea to make some changes to your work as you present it in the various formats but it is not required if it is your own writing for your own publications.

Remember that your article will be around for a long time, months or even years. Make sure that what you have written is clear and helpful to the many people who will read it over an extended period of time.

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Friday, April 06, 2007

6 Article Marketing Tips That Will Cause Your Website Traffic to Explode

If you put the following article marketing tips into place, you will see a steady flow of website viewers.

1. Target 'long tail' keywords for your articles by utilizing a good keyword research tool such as the one at inventory.overture.com By targeting 'long tail' keywords you have an increased change of conquering that keyword whereas more competitive keywords would be very hard to conquer.

2. Use the articles main keyword in the article title and use very few 'stop words' such as in, the, and, your etc.

3. Provide useful information in the article body. Many people just stuff the article body full of useless info just to reach a word count. Remember, the article body is where you 'give' and the signature is where you 'take'.

4. Take the time to create a catchy signature. Never place your link in the signature without telling a little about yourself and your service/product. This is your chance to 'take' and you should capitalize on the opportunity. Think of the signature as a free advertisement. Would you just place your link in a paid advertisement, or would you utilize every opportunity provided?

5. Once your articles are accepted, bookmark them with all of the popular social bookmarking sites like dig.com and del.icio.us. These sites are extremely popular and they are growing in popularity every single day.

6. Submit as many articles as possible. A few articles a month will not bring in many site visitors. In order to effectively market with articles you absolutely must maintain a high frequency of articles submissions. If you can submit an article a day you will see huge results. Just write and submit as often as you can and do not let procrastination get the best of you.

If you were not doing any of these suggestions in the past, I highly recommend doing so from now on. These are a few of the more important aspects to article marketing and they can really make a difference in your article marketing campaign.

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Wednesday, April 04, 2007

Creating Traffic Online - Can Article Marketing Be of Any Help?

In the recent past the use of internet has increased a whole lot. The internet is now the most important source of communication. It also is the most important platform for the companies to market their products and services. There is a lot of competition in the world of trade now as the internet has practically converted the world into a global village. In this situation companies keep on looking for the most impressive way of marketing their products. It is very important for increasing the volume of business. As most of the companies do have a web interface, to market their products online is an appealing idea for many. In this regard there are many people who advocate the importance of article marketing.

There are many article directories where you can submit your articles. The nature and content of these articles can help you market your products and services. In the on line world your product can only be successful if there is a lot of traffic on your website. The article marketing assures huge traffic flow towards your website. There are many examples in this regard. People in need of information regarding particular products may search the internet for the required information. In such situation the articles can be of great help.

Article marketing today is an effective tool for generating traffic towards your website. Your articles can be search engine favorite and thus the chances of your website being visited may increase. Article marketing is preferred by many.

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Tuesday, April 03, 2007

7 Tips For Writing An Article

Writing an article for a select few people is a way of earning a considerable income. Others choose to write articles to receive fame and others for an invaluable way to make new and industrious contacts. Either way, it is important to start your article off right and allow others to really see the value of it.

Creating a good, informative and easy to read article can be done easy enough if it is perfected with a good tagline which is also beneficial when it comes to marketing it on the internet.

For any article to be seen properly you must first have some point of reference in which to work from. A system that will formulate your article in a readable fashion.

Understanding grammar and the spelling of words is vital as poor construction can leave the reader feeling a little bewildered. They also may falsely believe you did not research the topic intently enough to warrant a specific opinion. Unfair I know.

It is also important to appear like an authority on the subject. You do not want your readers thinking you are 'winging' it by providing useless information or a dire sales pitch. You want your readers to actually believe what you say is true and that you are honest and open about the subject. References made that over promise or under-deliver, ultimately end in tears, as readers will shut down and that results in them not finishing your piece.

So on this note I offer you a few tips on how to prepare your article.

1. Write about what you are interested in or have knowledge about. You tend to write better and show more enthusiasm for topics you understand and can convey well to an audience.

2. Always create a good headline. The title of the article must suit both the search engines (if marketing it on the internet) and satisfy the reader that they are getting what you promised. It's hard trying to make a title look exciting sometimes particularly when you have to abide by certain rules or limitations but essentially it should describe what your article is about.

3. Research your keywords. Although this is purely for posting your articles on the internet.

4. Ultimately, make sure you research the topic well before trying to make up a few sentences. The ingredient to making good content is providing actual findings or methods that can answer your readers queries and please make sure all your points are well covered.

5. Be honest! If you are out there in the hope you are going to sell something through your affiliate links do not make your article sound like a sales pitch and try to provide the reader with an unbiased opinion. They wanted to read your article for the content not the ebook you are promoting.

6. In the summary, you can always repeat what you had told them. It's a good process for a reader to understand the content of your article much better.

7. Leave them with a feeling they have learned something new.

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Monday, April 02, 2007

How to Write a Compelling Author Bio

In my previous article I talked about how to structure an article to give the best impression to your readers. In this article I'll talk about how to write a compelling Author Bio.

The Author Biography

This is the most important part of your article. Indeed, it is the ONLY reason for writing the article in the first place if you are writing it for marketing purposes.

Most of the better Article Directories do not allow you to put links in the article itself, so it is in the Author Bio that you insert your links back to your blog or website. Some Article Directories let you link directly to a merchant's page though our main intention is to get readers of our articles back to our site.

So what should you include in your Bio. Let's use "potty training" as an example. Here is the Author Bio:-

"I'm Juliet Author, a full-time mother with 15 children, as well as being an expert in potty training, I have loads of advice to give you on raising children. Visit my blog "Raising Children" and I'll give you my "Free Top Ten Toddler Tips" If you found my easy steps to potty training your baby useful you'll just love my Toddler Tips!"

Let's break that down…

"I'm Juliet Author, a full-time mother with 15 children, as well as being an expert in potty training, I have loads of advice to give you on raising children."

The idea here is to create an air of authority or expertise. A reason for people to trust you.

"Visit my blog "Raising Children" and I'll give you my "Free Top Ten Toddler Tips" "

An invitation to visit the blog and a compelling reason to do so. Note: Both the Blog Name and the Tips are hyperlinked.

"If you found my easy steps to potty training your baby useful you'll just love my Toddler Tips!"

Another invitation to visit and the use of a relevant long tail keyword.

So, to sum up. Your Bio must convey authority or expertise, include a link back to your blog or website and provide a compelling reason for people to visit your blog or website.

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